Welcome to the world of digital publishing, where content is king. First, you need to ask yourself: Do you want to contribute to a publication or start one? Paul Haarman an entrepreneur has shared a few tips to help you start blogging for online magazine.
Perhaps, you are already in the industry but want to know whether your content suits an online magazine or a blog. We understand how writing content for both can be confusing. After all, you are putting your ideas into words.
There are no rigid definitions that make a blog different from an online magazine, but some features can help you distinguish one from the other. Before we move on to the guest blogging mistakes, briefly discuss these features.
Online Magazine vs. Blogging
A personal blog is owned by an individual, whereas many people contribute to an online magazine. The tone for the former is more upbeat and informal since a blog is more personal in nature says Paul Haarman. As for the latter, the tone is formal and informative.
Now that you know the basics of magazine blogging, let’s look at the five mistakes you should avoid:
5 Guest Blogging Mistakes
Not Following the Guest Blogging Guidelines
When you write an online article for a magazine, it goes through a p0rocess before being approved. From editing to proofreading and getting checked by the editor in chief, the blog then makes the final cut and is published.
Hence, you need to make sure that your blog follows the rules set forth by the magazine, such as not using swear words or tacky pictures, sticking to a word count, how many inbound links you can add, etc.
Not Writing Your Byline
A byline is 2 or 3 sentences that are like an elevator pitch. It tells the audience who you are, what you do, and your expertise says Paul Haarman. Don’t forget to add a link to your website so that they can click on it to read a detailed bio. Companies like RMG Digital Solutions help you achieve a top spot on Google search results by giving you a positive reputation, so don’t forget to optimize your bio.
Targeting Your Audience Rather Than the Magazine’s
Every brand has a target audience. Let’s say that you picked an online magazine to write for. Their theme does not match what you are selling. The online magazine covers health topics, whereas yours is on the latest gadgets. You still choose to write for them.
Don’t feel disappointed when you receive less than a dozen reads. You might be thinking: “Writing new content will get me exposure and reach.” If this is the case, you might be in for some rude awakening, Paul Haarman says. You should always go for a magazine that covers the niche you target; this way, you will be able to cultivate an active community.
Using the Wrong Tone
Yes, the content that is part of magazines is written to appeal to a broader audience and is more refined. When it comes to writing for a magazine, your aim should be to target the magazine’s audience and not just your readers. The focus is on providing information instead of being true to your personal voice. However, this is not a set rule, and you might write in a more personable way if the online magazine you’re working with has a fun and exciting tone.
Not Making an Enticing Offer
No one reads a blog just for fun says Paul Haarman. They do it for the information, and what better way to give readers what they want than an enticing offer such as a free eBook or downloadable resources? Make sure that the offer relates to your product or service and provides them with valuable content.
Guest blogging is a tricky business, which is why you should always focus on what you can offer the website you are posting on rather than how the content can benefit you.