So you have a small to medium-sized business and you need marketing help. Well, here are some ideas to get the conversations flowing with your target audience says Paul Haarman.

As a small business owner, there is no way that you can possibly afford all of the traditional forms of advertising, right? Wrong! Many types of modern marketing are very inexpensive or even free. Today I am going to share some great examples. Marketing doesn’t have to be expensive for it work well for your business.

Here are 6 ways that may be helpful in getting your name out there without spending thousands upon thousands of dollars per month on advertising:

1) Blogging is truly the cheapest form of online written word marketing.

If done properly, blogging is one of the most effective forms of marketing on the Internet. It is also very inexpensive and can be achieved by anyone with a computer and some time to spare.

2) Social media is another way that you can get your name out there on the cheap.

Social networking sites such as Facebook, Twitter, and LinkedIn offer great exposure at a low cost (or even free). The key here is to make sure that your profiles are updated and filled in completely. Interact with others online via their profiles, photos, and groups/discussion boards.

3) Get involved! Find organizations or groups existing online or offline which relate to your business interests.

This will get you known more quickly than just about any other means of marketing because it will expose potential customers to you from all walks of life explains Paul Haarman. It is a great way to hear what people are saying about your business and industry as a whole.

4) Visit relevant forums online and interact with the other members.

Forums related to your business or topic can provide you with loads of information, both good and bad, about what real customers think about your products/services. These communities can be thought-provoking and extremely helpful for determining how marketable your product may be based on customer demand.

5) Social media marketing is yet another way that many small businesses have been able to get their name more widely known without spending much money at all.

If done properly (such as the aforementioned point), social media sites such as Facebook, Twitter and LinkedIn can spread the word about your business very quickly.

6) Giveaways are yet another inexpensive form of advertising that can yield a high ROI (Return On Income).

Many sites let you provide free samples of your product in order to get more exposure. Observe how many people click through from these sites to yours. That’s the power of online word-of-mouth!

These are just a few ways that anyone with little time and/or money can market their business without spending thousands upon thousands each month says Paul Haarman. In doing so they will increase traffic to their site, generate leads for future sales opportunities, enhance customer loyalty and brand awareness. All good things which lead to an increased bottom line!


Q: How can blogging help my business?

A: Content is king, and well written content provides the perfect avenue to increase search engine visibility. This leads to more traffic coming through your site which becomes a win-win for you and your customers. Your customers receive great information at no cost while you generate lots of highly targeted organic traffic from major search engines such as Google, Yahoo and MSN.

Q: Why should I social network?

A: Social networking websites have hundreds of millions of members. If you’re not utilizing them then you are missing out on a huge opportunity to expand your reach. Brand awareness and customer base. With these sites people will be able to easily share information about your company with others they may know who are interested.

Q: How can I make money from forums?

A: Many types of forums exist at which you can interact with other people. Who are interested in your type of business or industry. Also This allows you to establish yourself as an expert quickly without much effort on your part. By simply answering questions others may post about your products/services. You can also promote your website via forum signatures. But always keep in mind that the advice given should be truthful and helpful at all times.

Q: What is social media marketing?

A: Social media sites, such as Facebook, Twitter, and LinkedIn provide targeted exposure for businesses. At a fraction of what traditional advertising costs would be.


As you can see, there are many ways. In which a small business owner can take advantage of online marketing tactics. Without having to spend much money at all says Paul Haarman.