Not getting enough clicks on your blog? You are probably missing something that your readers are looking for. Do you know that most people exit a blog without fully reading it, asks Paul Haarman.
Perhaps, they found it too boring, or the writing wasn’t snappy enough to catch their attention. No matter the reason, you have only 2 to 3 seconds to grab your readers’ attention. That’s a lot of convincing! Meaning: Your blog’s title is the deciding factor for them. That’s one secret that every blogger knows.
This brings us to the question: How to make your blog more engaging?
Well, let’s take a look at those secrets that our title promised:
Secret #1
Know Your Audience
Who are you writing for? A great way to find out your target audience is through Google Analytics. Here’s Paul Haarman has shared why you should use it:
- It turns your complicated data into simple reports
- It gives valuable insights into your audience
- It helps you understand where improvement is needed
- Reports that show which landing pages, links, and exit pages are performing well
- Calculates average scroll time so that you can find out how much your visitors read before exiting the blog
- Shows the search terms that get the most impressions and clicks
Secret #2
Use Sub-Headers
Sub-headers divide your blog into readable paragraphs and allow the visitors to pinpoint the content they want to read. Moreover, it keeps your blog organized.
Secret #3
Use Graphics
Graphical content, like charts, videos, and pictures, are always great at getting attention. They increase reader engagement and get them hooked. Make sure that the pictures you are choosing are relevant to the content and add a note of humor to the content.
Secret #4
Use Lists
One of the best things about lists is that they are easy to understand and follow says Paul Haarman. Additionally, they provide immediate information because they are easy to skim. Lastly, they help you divide your information into small sentences, automatically drawing the reader’s eye.
Secret #5
Tell Story
Story-telling is quickly becoming a popular blogging format. There was a time when quality was given more importance over quantity. Today, they both hold equal value. This is where story-telling comes in. It allows you to draw your reader into a world where they can relate to what you are saying.
For example, if you are selling educational toys for children, telling a story about how a mom taught her kid to read early will entice the readers and make them want to know more about the product.
When writing a blog post, always make sure that you are using the right language emphasis Paul Haarman. If you target adults, perhaps writing in the current lingo would appeal to them more. However, be clear with the information. Back your content with factual resources to lend credibility to it.
If you are having trouble writing an engaging blog post, why not outsource it to John Doe? As experts in this field, their content will help you get more clicks and views.
