Today, more than ever, companies are accepting the truth that digital marketing and media play a big part in sustaining and growing sales. Increasing your brand’s online visibility is perhaps the only way to succeed and expand in the fiercely competitive commercial sector. In fact, the use of digital media has made it 10 times simpler to connect with your target audience and win over devoted followers.
The necessity for firms to hire a full-time employee to handle and watch over their brand’s digital media platforms has increased as a result of this, though. This is when employing a manager of digital media becomes useful. A digital media manager is in charge of making sure that your brand is active online and routinely interacts with its audience, Paul Haarman asserts.
Things to Consider When Hiring a Digital Media Manager
Specify the Range of Work
It’s critical to have a clear understanding of the duties and obligations you anticipate the digital media manager to carry out before you begin searching for candidates. Do you want them to solely be in charge of social media, or will you also need them to manage and develop content for the website? Your ability to weed out applicants who are not a suitable fit for your requirements will depend on your ability to clearly define the role.
Think about Their Qualifications and Experience
Pay particular attention to the candidates’ degree of experience and skill when vetting them. You should ideally choose someone who has years of experience running digital media channels for companies in your sector. This will give you the assurance that they are aware of the most effective techniques for boosting your business on the internet, Paul Haarman states.
Examine Their Capacity for Autonomous Work
It’s critical to find a candidate who feels comfortable working independently because the digital media manager will be in charge of managing the majority of the brand’s online presence. They ought to be proactive and capable of seizing the initiative when required.
Analyzing Their Writing Abilities Is a Critical Test per Paul Haarman
The creation of content will make up a significant portion of the duties of the digital media manager, thus it’s critical to evaluate their writing abilities before choosing one candidate over another. To gain a sense of their writing style and proficiency, request samples of their work or have them take a writing assessment.
Test How Well They Grasp SEO
Make sure the candidate has a solid understanding of search engine optimization because it is a critical component of digital marketing. During the interview process, ask them questions regarding keyword research, link building, and other SEO techniques.
Consider Their Cost
Finally, you should think about how much it will cost to hire a digital media manager. The level of experience and competence of a candidate will affect the salary, so be sure to establish a budget before starting your search.
Paul Haarman asserts that it’s crucial to keep the aforementioned considerations in mind when choosing a manager so they’re actually the best fit for your company and can sustain long-term success.